Instagram will let you create custom AI chatbots, even ones based on yourself

Instagram will let you create custom AI chatbots, even ones based on yourself

Meta’a AI Studio’s user manual states that users can customize a chatbot by providing a detailed description, along with a name and image, and then specifying how it should respond to a specific input. Llama will then use these instructions to improvise its responses. Meta says that Instagram users can “customize their AI based on things like their Instagram content, topics to avoid, and links they want to share.”

Over the past year, Meta has become an AI success story thanks to its decision to offer robust AI models for free. Last week, the company released a powerful version of its large language model Llama, giving developers, researchers, and startups free access to a model comparable to the powerful paid model behind OpenAI’s ChatGPT. The company says its new chatbots are all based on the latest version of Llama.

Yet Meta has struggled to find the right tone and niche for its own AI offerings. Last September, the company launched a line of AI chatbots loosely inspired by real celebrities. These include a fantasy role-playing bot based on Snoop Dogg, a humorous sports bot based on Tom Brady, and a daily companion inspired by Kendall Jenner.

Those bots weren’t very successful, though, and Meta abandoned them. Meta spokesman Jon Carvill said the company had learned from previous experiments. “AI Studio is an evolution,” he said.

There’s plenty of evidence that users might find fully customizable chatbots more appealing. A company called Character AI, founded by several former Google employees who have contributed to major advances in artificial intelligence, has attracted millions of users to its own personalized chatbots.

Zuckerberg also touted other advances in open-source artificial intelligence from Meta at SIGGRAPH. The company has developed a new tool for identifying the content of images and videos called Segment Anything Model (SAM) 2. The previous version is widely used for image analysis. Meta says SAM 2 could be used to more effectively analyze the content of videos, for example. Zuckerberg showed off the technology for tracking cattle roaming his Kauai ranch. “Scientists use this hardware to study coral reefs, natural habitats, and how landscapes are changing,” he told Huang.

Earlier in the day, in an onstage interview with WIRED’s Lauren Goode, Nvidia CEO Huang said he would “absolutely” want a “Jensen AI” that knows everything he’s said, written, and done. “You can trigger it, and hopefully something intelligent will be said,” he said. He could have stock analysts bombard the robot—in his place—with questions about the company. “That’s the first thing that has to go,” he said, laughing.

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